Heineken and Aderra USB Wristbands in Madrid

The Heineken Selector Concert series visited Madrid with EMI Artist Deluxe on April 12. The invited VIP guests who were members of the media, record labels, radio and television personalities, were given an exclusive Aderra USB wristband with video and audio tracks of Deluxe performing songs from their new album, Reconstruction. Lead singer Xoel Lopez is renowned for his introspective compositions which are transformed on stage during his scorching live sets. Groovelives provided on site support to ensure that each guest walked out the door with the exclusive content. Sean Collis of Groovelives described the reaction as the guests were given their Flash Drive wristbands; “They all went wild with the USB wristbands!”